BY: NOAH ROBISCHON April 30, 2010 What’s the difference between a CEO with a management background and one with a design DNA? Nike’s president and CEO Mark Parker is the answer. He began his career as a designer inside the company, where he would often modify and customize shoes for himself (a practice he continues [...]
Why should you start a jump rope program? Because, 10 minutes of jumping rope can provide the same calorie burn as 30 minutes of running. Rope jumping uses all your muscles and joints and also requires some skill and practice. Here is a sample program: With the basic bounce or alternate step, start with 10 [...]
Cool Nike Free Ad. How’d they make this work? Supposedly, W+K Tokyo, fitted the shoes with accelerometers and flex sensors and mixed it all together with Ableton.
I recently had a converstion with Mike Gittleson about the importance of neck training and it’s variations to reduce neck injuries and concussions. This conversation led to Manual Resistance and its benefits in training the neck musculature, as well as, the entire body. After our conversation, I decided to take one our athletes through a [...]
People always ask me, how is it that the athletes and teams you train get so big and strong, so fast? I always answer with the same three words, We Train Hard! If you want your athletes to get the results you expect out of them, it’s extremely important that every workout that they perform [...]
Some of the great weight lifters and boxers from the early 1900s trained in the back saloons. Typically, they would drink beer, do a few reps or box a round, then drink some more. While this makes for a great story, it’s lousy way to train. Dr. C.H. Lang and colleagues from Penn State University [...]
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