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	<description>A Noted Authority In Sports Conditioning</description>
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		<title>Nike Football Epic Transformation</title>
		<link>http://www.carloalvarez.com/news_worthy/nike-football-epic-transformation/</link>
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		<pubDate>Thu, 22 Sep 2011 15:56:55 +0000</pubDate>
		<dc:creator>Carlo Alvarez</dc:creator>
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		<category><![CDATA[Nike BIz]]></category>
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		<title>Marty McFly&#8217;s Nike MAG</title>
		<link>http://www.carloalvarez.com/news_worthy/2350/</link>
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		<pubDate>Fri, 09 Sep 2011 16:57:17 +0000</pubDate>
		<dc:creator>Carlo Alvarez</dc:creator>
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		<description><![CDATA[The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease.  1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with [...]]]></description>
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<p style="text-align: left;">The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease. </p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-2351" title="NikeMag" src="http://www.carloalvarez.com/wp-content/uploads/2011/09/NikeMag-560x358.jpg" alt="" width="500" height="300" /></p>
<p style="text-align: justify;">1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 8:30PM PST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/PZ6SkdkXjAQ&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="300" src="http://www.youtube.com/v/PZ6SkdkXjAQ&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p style="text-align: justify;">The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.</p>
<p style="text-align: justify;">The 2011 NIKE MAG &#8211; It’s About Time.</p>
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		<title>Music Motivation: Pandora Adds New Workout Stations</title>
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		<pubDate>Fri, 09 Sep 2011 16:22:08 +0000</pubDate>
		<dc:creator>Carlo Alvarez</dc:creator>
				<category><![CDATA[Motivation]]></category>
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		<description><![CDATA[By Emma Hutchings on September 9, 2011 Pandora has announced twelve new workout stations, aimed at people who want something to listen to while exercising. Here are the stations and some of the artists who feature on them: 80′s Cardio – Billy Idol, Michael Jackson, Journey. Alternative Endurance Training – Red Hot Chili Peppers, Rise [...]]]></description>
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<div><img class="aligncenter size-full wp-image-2343" title="Music Motivation" src="http://www.carloalvarez.com/wp-content/uploads/2011/09/untitled.bmp" alt="" width="500" height="300" /></div>
<div>By <a href="#bio">Emma Hutchings</a> on September 9, 2011</div>
<p style="text-align: justify;">Pandora has announced twelve new <a title="Pandora" href="http://www.pandora.com/#/genres/workout" target="_blank">workout stations</a>, aimed at people who want something to listen to while exercising. Here are the stations and some of the artists who feature on them:</p>
<ul style="text-align: justify;" type="disc">
<li><strong>80′s Cardio</strong> – Billy Idol, Michael Jackson, Journey.</li>
<li><strong>Alternative Endurance Training</strong> – Red Hot Chili Peppers, Rise Against, Sublime.</li>
<li><strong>Classic Rock Power Workout</strong>- AC/DC, Aerosmith, Queen.</li>
<li><strong>Country Fitness</strong> – Keith Urban, Toby Keith, Lady Antebellum, Jason Aldean.</li>
<li><strong>Dance Cardio</strong> – Deadmau5, Tiesto, David Guetta.</li>
<li><strong>Electronic Cardio</strong> – Daft Punk, Skrillex, Diplo.</li>
<li><strong>Hard Rock Strength Training</strong> – Linkin Park, Three Days Grace, Disturbed.</li>
<li><strong>Pop and Hip Hop Power Workout</strong> – Ke$ha, Black Eyed Peas, Beyonce.</li>
<li><strong>Pop Fitness</strong> – Katy Perry, Maroon 5, Train.</li>
<li><strong>Rap Strength Training</strong> – Lil Wayne, Jay-Z, Snoop Dogg, Eminem.</li>
<li><strong>Yoga</strong> – Deep Forest, Deepak Chakra, Brian Eno.</li>
<li><strong>Yoga Workout</strong> – Cheb I Sabbah, LTJ Bukem, J-Boogie’s Dubtronic Science.</li>
</ul>
<p style="text-align: justify;">After adding a genre station, listeners can personalize and refine it by providing thumbs-up and thumbs-down feedback for each song depending on whether they want to hear it more often or never want to hear it again. The vice president of corporate communications at Pandora, Deborah Roth, said:</p>
<blockquote style="text-align: justify;"><p>People have been asking for stations designed specifically to get their blood pumping during workouts. We created twelve great stations from various starting points across the music universe, everything from 80′s to country to hard rock, all geared toward giving people energizing music to listen to while they’re exercising.</p></blockquote>
<p>via PSFK: <a href="http://www.psfk.com/2011/09/music-motivation-pandora-adds-new-workout-stations.html#ixzz1XTQOUuQL">http://www.psfk.com/2011/09/music-motivation-pandora-adds-new-workout-stations.html#ixzz1XTQOUuQL</a></p>
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		<title>Kobe Bryant as Black Mamba</title>
		<link>http://www.carloalvarez.com/sports-business/kobe-bryant-as-black-mamba/</link>
		<comments>http://www.carloalvarez.com/sports-business/kobe-bryant-as-black-mamba/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 22:29:36 +0000</pubDate>
		<dc:creator>Carlo Alvarez</dc:creator>
				<category><![CDATA[Basketball]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Sports Business]]></category>
		<category><![CDATA[Sports Performance Gear]]></category>

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		<description><![CDATA[Nike&#8217;s Black Mamba film, starring Kobe Bryant, made its debut at the NBA All Star Weekend. The almost six-minute film, directed by action director Robert Rodriguez and with cameos from Bruce Willis, Danny Trejo and Kanye West, highlights the new Nike Zoom Kobe VI.     Share and Enjoy:]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Nike&#8217;s <em>Black Mamba</em> film, starring Kobe Bryant, made its debut at the NBA All Star Weekend. The almost six-minute film, directed by action director Robert Rodriguez and with cameos from Bruce Willis, Danny Trejo and Kanye West, highlights the new Nike Zoom Kobe VI.</p>
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		<title>Nike Launches Mercurial Vapor SuperFly II</title>
		<link>http://www.carloalvarez.com/news_worthy/nikemercurialvaporsuperfly/</link>
		<comments>http://www.carloalvarez.com/news_worthy/nikemercurialvaporsuperfly/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 06:15:20 +0000</pubDate>
		<dc:creator>Carlo Alvarez</dc:creator>
				<category><![CDATA[Newsworthy]]></category>
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		<description><![CDATA[LONDON, UK – At a global media event featuring footballer Cristiano Ronaldo in London, NIKE, Inc. (NYSE:NKE) unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-large wp-image-1729" title="L1_Nike_Mercurial" src="http://www.carloalvarez.com/wp-content/uploads/2010/03/L1_Nike_Mercurial-067177_00-560x435.jpg" alt="" width="392" height="305" /></p>
<p style="text-align: left;">
<p style="text-align: justify;"><strong>LONDON, UK </strong> – At a global media event featuring footballer Cristiano Ronaldo in London, NIKE, Inc. (NYSE:NKE) unveiled the <strong>Mercurial Vapor SuperFly II</strong>, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet. The vibrant ultra-violet color boosts visibility on the pitch.</p>
<p style="text-align: justify;">
<p style="text-align: justify;">“NIKE, Inc. is the world’s largest and most innovative football company,” said Mark Parker, NIKE, Inc.’s President &amp; CEO. “Our success in the world’s most popular sport is based on creating innovative products and experiences such as the new, incredibly light and responsive Mercurial SuperFly II boot and Nike Football+ which connects the digital and physical worlds of football. These are among Nike’s most advanced products to date and will help write the next chapter for Nike football.”</p>
<p style="text-align: justify;">
<p style="text-align: justify;"><strong>Traction on demand</strong></p>
<p style="text-align: justify;">In developing NIKE SENSE adaptive traction technology, designers created an adaptive stud that can extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player.  Directionally positioned blades maximize cutting and allow for quick changes of direction, while secondary toe traction provides added toe-off power for those first critical steps. The result is a boot that enables greater speed in all directions.</p>
<p style="text-align: justify;">
<p style="text-align: justify;">Nike’s design and engineering teams talked with some of the fastest players in the world, who emphasized that acceleration around a defender is just as important as beating him in a straight line. The Nike Sports Research Lab researched the world championship finals in 2006 and found that there were 845 slipping events over 63 games, or roughly 14 per game. Building on these insights, the Nike team collaborated closely with elite athletes including Cristiano Ronaldo, Zlatan Ibrahimovic and Alexandre Pato to create a boot that enables toe-off acceleration and minimizes slippage in game-changing situations.</p>
<p style="text-align: justify;">
<p style="text-align: justify;">“For me, it’s all about first-step acceleration, but twisting and turning around a defender is also important,” Cristiano Ronaldo said. “The Mercurial Vapor Superfly II helps me do both, so I can beat my opponent and create scoring opportunities.”</p>
<p style="text-align: justify;">
<p style="text-align: justify;">Athlete insights also pointed to the desire for a close fit around the foot without compromising on durability or support. Next-generation Nike Flywire technology incorporated into the boot’s streamlined upper provides a lightweight, strong and more dynamic fit. The carbon composite tuned chassis provides a lightweight platform with traction elements and allows players to stay closer to the ground.</p>
<p style="text-align: justify;">
<p style="text-align: justify;"><strong>Access to the elite through Nike Football+</strong></p>
<p style="text-align: justify;">The Mercurial Vapor SuperFly II also gives consumers unprecedented access to the training insights of the world’s top players, teams and coaches through Nike Football+. Each pair of boots comes with a unique user code that can be used to unlock trade secrets from inside the game and the next installment of Nike Football+, Master Speed training content on NikeFootball.com.</p>
<p style="text-align: justify;">
<p style="text-align: justify;">The Nike Football + Master Speed program provides exclusive access to Brazil national team stars Robinho, Fabiano and Nilmar, putting the power of speed directly into footballers’ hands and their game day preparation. Four camps are available:</p>
<ul>
<li>A Pelada – Learn high-speed ways to practice fast, competitive Brazilian football.</li>
</ul>
<ul>
<li>O Brasilerao – Meet the coaches and players of Brazil’s premier club, Corinthians. Experience four authentic drills with top club coaches.</li>
</ul>
<ul>
<li>Na Gringa – Only the best Brazilians go to Europe.  Get the inside track on the real difference between the continental games from the superstars who experience it – and apply it to your own game.</li>
</ul>
<ul>
<li>A Selecao –Enter the top secret world of the Brazil National Team’s training hideaway in the mountains, Granja Comery. Experience squad drills and 3-man exercises with a top CBF coach.</li>
</ul>
<p style="text-align: justify;">Building on the Master Speed program, “Inside the Elite” is a new feature offering exclusive inside access to players. Athletes including Robinho, Javier Mascherano and Zlatan Ibrahimovic offer candid insights on their game and match preparation.</p>
<p style="text-align: justify;">In addition to these Nike Football+ Master Speed programs, footballers will have access to country-specific Nike Football+ activities like training sessions, trial events and player appearances. Nike Football+ is also available as an app for the iPhone and iPod Touch on iTunes®.</p>
<p style="text-align: justify;">
<p style="text-align: justify;">The Mercurial Vapor SuperFly II boot is available at retail globally and at www.nikestore.com from April 1st 2010. Nike Football+ can be accessed at www.nikesoccer.com.</p>
<p style="text-align: justify;">

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		<title>Athletic Propulsion Labs -Vertical Jump Shoe</title>
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		<pubDate>Tue, 09 Mar 2010 05:39:19 +0000</pubDate>
		<dc:creator>Carlo Alvarez</dc:creator>
				<category><![CDATA[Gear]]></category>
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		<title>Nike Master Accuracy App</title>
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		<pubDate>Mon, 01 Mar 2010 06:36:19 +0000</pubDate>
		<dc:creator>Carlo Alvarez</dc:creator>
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		<description><![CDATA[Just downloaded the new Nike Master Accuracy App. The App allows you to start training programs progressing you from the basics to acrobatic shooting with the help of Juve coaches. It has 12 video drills divided into  stop + shoot, direct shots, dribble + shoot, and volleys. It also allows you killer pro insights into [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Just downloaded the new Nike Master Accuracy App. The App allows you to start training programs progressing you from the basics to acrobatic shooting with the help of Juve coaches. It has 12 video drills divided into  stop + shoot, direct shots, dribble + shoot, and volleys. It also allows you killer pro insights into signature moves and tips by Juve players.</p>
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<p style="text-align: center;"><a rel="attachment wp-att-1674" href="http://www.carloalvarez.com/news_worthy/nike-master-accuracy-app/attachment/accuracymobile_blog2_nf_uk/"><img class="aligncenter size-large wp-image-1674" title="AccuracyMobile " src="http://www.carloalvarez.com/wp-content/uploads/2010/02/accuracyMobile_blog2_NF_uk-560x315.jpg" alt="" width="353" height="199" /></a></p>
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