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Music Motivation: Pandora Adds New Workout Stations
By Emma Hutchings on September 9, 2011 Pandora has announced twelve new workout stations, aimed at people who want something to listen to while exercising. Here are the stations and some of the artists who feature on them: 80′s Cardio – Billy Idol, Michael Jackson, Journey. Alternative Endurance Training – Red Hot Chili Peppers, Rise [...]
The Top 100 Fitness Entrepreneurs in the Industry
I’m humbled by being mentioned with this list of fitness experts. Some of these people are the ones I have conversations with to improve my own training and business. I recently spent time with Alwyn Cosgrove, John Berardi and Nate Green, who happen to be on the list and can honestly tell you that I’m [...]
Kobe Bryant as Black Mamba
Nike’s Black Mamba film, starring Kobe Bryant, made its debut at the NBA All Star Weekend. The almost six-minute film, directed by action director Robert Rodriguez and with cameos from Bruce Willis, Danny Trejo and Kanye West, highlights the new Nike Zoom Kobe VI. Share and Enjoy:
Design Is Critical to Nike CEO Mark Parker’s Strategy
BY: NOAH ROBISCHON April 30, 2010 What’s the difference between a CEO with a management background and one with a design DNA? Nike’s president and CEO Mark Parker is the answer. He began his career as a designer inside the company, where he would often modify and customize shoes for himself (a practice he continues [...]
Motion to Dismiss Louisville Slugger Verdict Denied
SportsOneSource Media A motion by attorneys for Louisville Slugger to throw out a jury verdict that found them liable for a 2003 baseball player’s death has been denied by a district judge in Montana. In the motion, Louisville Slugger argued that attorneys for the parents of Miles City baseball pitcher Brandon Patch failed to produce [...]
NSGA Study: Female Fitness Participation Grows
SportsOneSource Media Among the 39 sports surveyed by the National Sporting Goods Association (NSGA), exercise walking, swimming and exercising with equipment attracted the greatest number of female participants seven years of age and older in 2008, according to data in the Association’s Sports Participation reports. Exercise walking attracted 59.3 million females; swimming, 33.3 million; and [...]
NBA Launches Hispanic Marketing Initiave
Written by Sarah Talalay of the Sun Sentinal Last week, the NFL refs announced penalties in Spanish for the benefit of the Hispanic Heritage Month celebration at the Miami Dolphins-New York Jets Monday Night Football game at Land Shark Stadium. The stadium took on a decidedly Latin flavor with a Calle Dolphins tailgating area; [...]
Interview with Saatchi & Saatchi CEO Kevin Roberts
Submitted by Kevin Roberts for Sport Business on Wednesday September 9, 2009 The worldwide CEO of Saatchi & Saatchi’s unique perspective on the changing relationship between sport, media and marketing. Interviewing Kevin Roberts is like driving a sports car for the first time. You may imagine you are in control as you hit the ignition [...]
Sporting Goods Manufacturing Association Report
Earlier in the summer, I was reading the annual report from the Sporting Goods Manufacturers Association. The report details participation trends in sports and provides insight into what sports are growing and what sports are hurting. Recently, I was reading a blog post by Darren Rovell and he presented some interesting numbers. Lacrosse has long [...]
